AI Insights · Timothy · July 2023
Top 5 Fashion Games on iOS in Australia Q2 2023
Q2 2023 saw dynamic trends in downloads, revenue, and active users for the top 5 fashion games on iOS in Australia. Sensor Tower data provides a detailed look.
In Q2 2023, the fashion gaming sector on iOS in Australia exhibited notable trends in weekly downloads, revenue, and active users. Here’s a detailed look at the performance of the top five fashion games, based on Sensor Tower data.
Project Makeover by Magic Tavern, Inc. saw a mixed performance throughout the quarter. Weekly revenue peaked at approximately $50K in mid-April and fluctuated, ending June with around $44.8K. Downloads started strong at 8.3K in late March but dipped to a low of 4.4K in early May, eventually recovering to 7.5K by the end of June. Active users hovered around 48K on average, with a slight increase to nearly 49.3K by the end of the quarter.
Crowdstar LLC’s Covet Fashion: Dress Up Game experienced significant revenue spikes, peaking at $20.5K in mid-May, before stabilizing around $9.8K in late June. Downloads increased steadily from 269 in late March to 710 by the end of June. Active users remained relatively stable, averaging around 2.8K throughout the quarter.
SuitU: Fashion Avatar Dress UP from Libii HK Limited showed impressive growth in revenue, starting at $2.6K in late March and peaking at $5.9K in late May. Downloads were erratic, peaking at 2.9K in early June, but later declining to 1.3K by the end of the month. Active users saw a significant rise from 3.1K in late March to a peak of 9K in early June, before settling at 7.1K by the end of the quarter.
RuPaul's Drag Race Superstar by Eastside Games maintained steady revenue, fluctuating between $3K and $4.2K throughout the quarter. Downloads remained relatively low, averaging around 250 per week and declining to 104 by the end of June. Active users showed a slight decline from 2.3K in late March to 1.8K by the end of June.
Lastly, SUITSME: Dress Up Fashion Game by ZIRAFIT LIMITED saw modest revenue growth, starting at $2.3K in late March and reaching $3.3K in early April, before stabilizing around $2.4K towards the end of June. Downloads peaked at 1.9K in late May but dropped to 649 by the end of June. Active users increased from 2.4K in late March to 4.2K in late May, before declining to 3.2K by the end of June.
For more detailed insights and additional data, visit Sensor Tower.
